mobile Freshly Ground screenshot laptop

Freshly Ground

A responsive website design & build for Freshly Ground PR

Work Type

Design & Development


  • Illustrator
  • HTML5
  • JavaScript
Launch Project

The brief

I was approached by Freshly Ground to come on board and design and build their new website.

Freshly Ground already had some great branding created by Meticulous Ink and a firm idea on the direction they wanted their online presence to follow. After discussion, I worked on the design with a key focus on keeping it clean & clear and using their pastel colour palette and large organic-themed imagery. All of this was combined with the aim of conveying the right message to Freshly Ground's artisan clients.

The approach

Once the design was fine-tuned and rubber-stamped, it was converted into HTML & CSS/LESS for integration into the SquareSpace cloud-hosted CMS (Content Management System). Using a CMS means that Freshly Ground are in complete control of their content, and they are regularly posting blog and press release updates.

Freshly Ground screenshot 4

The result

With their online identity firmly established, Freshly Ground continue to go from strength to strength.

Freshly Ground screenshot 4

Ben took the time to understand our brand and our brief, then nailed it at the first attempt. He was a real pleasure to work with and delivered a slick website that ticked all the boxes.