Branding and website for this specialist pharma tech company
Pangolin is a uk-based software company that produce intuitive and powerful analytical tools for the pharmaceutical industry. They approached me to help them establish their branding, and create a website to showcase their company, and their flagship product: The PipeLine Drug Forecaster (PLDF).
Pangolin had a pretty strong view on the look they wanted. They felt that in an industry where design can often be formal and monochromatic, they wanted their branding to strike an informal yet professional tone, and tasked me with finding this balance.
The website is designed to strike a formal business tone, yet remain visually engaging. One of the key areas of focus was information delivery; taking a large amount of textual content and presenting it in an easy-to-digest manner.
The site also incorporates a great video made by the talented chaps at ChogZoo.
With their brand and website firmly established Pangolin now have a clear identity and a solid online presence from which to keep growing.
Ben has done a fantastic job. He's delivered great branding, especially the logo, and a brilliant website, with simplicity at its heart, just like the aim of our products.
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